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href=\"https:\/\/www.salesanalytics.co.jp\/column\/no00417\/#:~:text=%E3%81%97%E3%81%8B%E3%81%97%E3%80%81%E5%AE%9F%E9%9A%9B%E3%81%AE%E7%8F%BE%E5%A0%B4%E3%81%A7%E3%81%AF%E3%81%AA%E3%81%8B%E3%81%AA%E3%81%8B%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AB%E5%9F%BA%E3%81%A5%E3%81%8F%E6%84%8F%E6%80%9D%E6%B1%BA%E5%AE%9A%E3%81%8C%E6%A0%B9%E4%BB%98%E3%81%8D%E3%81%BE%E3%81%9B%E3%82%93%E3%80%82%E7%B5%8C%E9%A8%93%E3%81%A8%E5%8B%98%E3%80%81%E5%89%8D%E4%BE%8B%E8%B8%8F%E8%A5%B2%E3%80%81%E7%A8%9F%E8%AD%B0%E5%88%B6%E5%BA%A6%E2%80%A6%E3%80%82%E6%97%A5%E6%9C%AC%E4%BC%81%E6%A5%AD%E3%81%AE%E4%BC%9D%E7%B5%B1%E7%9A%84%E3%81%AA%E7%B5%84%E7%B9%94%E6%96%87%E5%8C%96%E3%81%8C%E3%80%81%E6%96%B0%E3%81%97%E3%81%84%E5%A4%89%E5%8C%96%E3%81%AE%E5%A3%81%E3%81%A8%E3%81%AA%E3%81%A3%E3%81%A6%E3%81%84%E3%82%8B%E3%81%AE%E3%81%A7%20%E3%81%99%E3%80%82\" target=\"_blank\" rel=\"noreferrer noopener\">salesanalytics.co.jp<\/a>\u3002\u3053\u308c\u3089\u306e\u9055\u3044\u3092\u8e0f\u307e\u3048\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u660e\u78ba\u306a\u30d3\u30b8\u30e7\u30f3\u8a2d\u5b9a\u3001\u7d44\u7e54\u3050\u308b\u307f\u306e\u63a8\u9032\u3001\u305d\u3057\u3066\u7d99\u7d9a\u7684\u306a\u6539\u5584\u304c\u4e0d\u53ef\u6b20\u3060\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E5%B0%8F%E8%A6%8F%E6%A8%A1%E4%BC%81%E6%A5%AD%E5%90%91%E3%81%91%E3%81%AE%E3%83%87%E3%83%BC%E3%82%BF%E5%88%86%E6%9E%90%E3%83%84%E3%83%BC%E3%83%AB%E3%81%A8%E6%89%8B%E6%B3%95\"><\/span>2. \u5c0f\u898f\u6a21\u4f01\u696d\u5411\u3051\u306e\u30c7\u30fc\u30bf\u5206\u6790\u30c4\u30fc\u30eb\u3068\u624b\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BD%8E%E3%82%B3%E3%82%B9%E3%83%88%E3%81%A7%E4%BD%BF%E3%81%88%E3%82%8B%E3%83%87%E3%83%BC%E3%82%BF%E5%88%86%E6%9E%90%E3%83%84%E3%83%BC%E3%83%AB\"><\/span>\u4f4e\u30b3\u30b9\u30c8\u3067\u4f7f\u3048\u308b\u30c7\u30fc\u30bf\u5206\u6790\u30c4\u30fc\u30eb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8fd1\u5e74\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u3067\u3082\u624b\u8efd\u306b\u5229\u7528\u3067\u304d\u308b<strong>\u4f4e\u30b3\u30b9\u30c8\u306e\u30c7\u30fc\u30bf\u5206\u6790\u30c4\u30fc\u30eb<\/strong>\u304c\u5145\u5b9f\u3057\u3066\u3044\u307e\u3059\u3002\u4ee3\u8868\u7684\u306a\u3082\u306e\u3068\u3057\u3066\u3001\u307e\u305a<strong>\u8868\u8a08\u7b97\u30bd\u30d5\u30c8\uff08Excel\u3084Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\uff09\u304c\u3042\u308a\u307e\u3059\u3002Excel\u306f\u30c7\u30fc\u30bf\u96c6\u8a08\u3084\u30d4\u30dc\u30c3\u30c8\u30c6\u30fc\u30d6\u30eb\u306b\u3088\u308b\u5206\u6790\u306b\u512a\u308c\u3001\u591a\u304f\u306e\u4e2d\u5c0f\u4f01\u696d\u3067\u6700\u3082\u5e83\u304f\u4f7f\u308f\u308c\u3066\u3044\u308b\u30c4\u30fc\u30eb\u3067\u3059\u200b<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/sbij.scholasticahq.com\/article\/115381-the-patterns-of-business-analytics-adoption-in-us-smes-a-qualitative-approach#:~:text=The%20analysis%20was%20extended%20to,the%20least%20popular%20tool%20was\" target=\"_blank\" rel=\"noreferrer noopener\">sbij.scholasticahq.com<\/a><\/strong><strong><strong>\u3002\u6b21\u306b\u3001BI\u30c4\u30fc\u30eb\u3068\u547c\u3070\u308c\u308b\u30c7\u30fc\u30bf\u53ef\u8996\u5316\u30c4\u30fc\u30eb\u3082\u5229\u7528\u304c\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070<\/strong>Microsoft Power BI<\/strong>\u3084<strong>Google\u30c7\u30fc\u30bf\u30dd\u30fc\u30bf\u30eb\uff08\u73feLooker Studio\uff09<strong>\u306f\u7121\u6599\u307e\u305f\u306f\u4f4e\u984d\u3067\u5229\u7528\u3067\u304d\u3001\u58f2\u4e0a\u3084\u8ca1\u52d9\u30c7\u30fc\u30bf\u3092\u30b0\u30e9\u30d5\u3067\u53ef\u8996\u5316\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u3088\u3046\u306a\u30a6\u30a7\u30d6\u89e3\u6790\u30c4\u30fc\u30eb\u3082\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u30c7\u30fc\u30bf\u5206\u6790\u306b\u7121\u6599\u3067\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u7ba1\u7406\u306b\u306f\u3001CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30c4\u30fc\u30eb\u3068\u3057\u3066\u7121\u6599\u7248\u306e\u3042\u308bHubSpot\u3084\u56fd\u7523\u306e\u9867\u5ba2\u7ba1\u7406\u30bd\u30d5\u30c8\u306a\u3069\u3082\u9078\u629e\u80a2\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306b<\/strong>\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9<\/strong>\u3092\u4e2d\u5fc3\u306b\u3001\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u306b\u624b\u9803\u3067\u6271\u3044\u3084\u3059\u3044\u5206\u6790\u30c4\u30fc\u30eb\u304c\u63c3\u3063\u3066\u304a\u308a\u3001\u7279\u5225\u306aIT\u6295\u8cc7\u3092\u3057\u306a\u304f\u3066\u3082\u30c7\u30fc\u30bf\u6d3b\u7528\u3092\u958b\u59cb\u3067\u304d\u308b\u74b0\u5883\u304c\u6574\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%83%BC%E3%82%BF%E5%8F%8E%E9%9B%86%E3%83%BB%E6%95%B4%E7%90%86%E3%83%BB%E5%88%86%E6%9E%90%E3%81%AE%E3%83%97%E3%83%AD%E3%82%BB%E3%82%B9\"><\/span>\u30c7\u30fc\u30bf\u53ce\u96c6\u30fb\u6574\u7406\u30fb\u5206\u6790\u306e\u30d7\u30ed\u30bb\u30b9<span 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